Our Story - REPOSH Fragrance

At REPOSH, we believe luxury shouldn’t come with a royal price tag. Our journey started not in a boardroom or a corporate lab, but in the heart of a dream that took root in the college dorms of the United States. Between 2007 and 2009, while studying in the USA, I developed a deep fascination for the world of luxury perfumes. The sophistication, the identity, the statement each fragrance made – it left an impression on me that stayed far beyond my student years.

When I returned to India in 2009 to manage my family business, the scent of that dream lingered. I saw a gap. In India, owning a branded perfume from global luxury houses was a distant dream for many. The price tags were not just about the scent, but about celebrity endorsements, glamorous advertising campaigns, and posh showrooms – costs that had nothing to do with the fragrance itself.

Driven by that realization, I dove deep into the world of perfumery. Years of study, research, and experimentation led me to a bold conclusion: we can deliver the same experience, the same premium fragrance profile, without the inflated costs. And thus, REPOSH was born.

REPOSH is about rediscovering yourself through inspired luxury. We don’t copy, we create. We study the scent profiles of globally loved perfumes and craft our own versions, offering the same olfactory experience at a fraction of the cost. We’re transparent about our approach and proud to serve those who value smart choices over flashy labels.

Our focus? The new age fragrance lovers – Gen Z and Millennials. The bold, the expressive, the authentic. REPOSH is for those who want to smell like icons without paying for celebrity endorsements. We’re redefining luxury for a generation that values value.

Today, REPOSH is more than just a perfume brand – it’s a movement. A movement to democratize luxury, to empower choice, and to let your fragrance speak louder than labels.

Welcome to REPOSH. Smell legendary. Live inspired.